Business transformation strategies to overcome execution hurdles in complex times

Alice is the President of Global Merchandise Services (GMS) at tms, where she leads a global end-to-end Product Development and Commercial team responsible for developing covetable merchandise for some of the world’s most beloved brands. Her leadership has been instrumental in reshaping GMS’ business and operating model for scalability and securing exclusive partnerships, driving growth and profitability. Before joining tms, Alice held senior leadership roles at Starbucks, where she led the Enterprise Transformation Office and spearheaded strategic efforts to improve productivity, margin growth, and operational efficiency. She is recognized for building and leading high-performance teams that consistently achieve aggressive growth targets, particularly navigating complex organizational change and turnaround scenarios.

Ana Badell is the Senior Vice President of Enterprise Business Transformation at lululemon. She leads a global team that drives the holistic evolution in how the business operates encompassing shifts in core and emerging business models, strategic planning and funding, and operations to improve productivity, efficiency, and value delivery. Before joining Lululemon, Ana held senior roles at PepsiCo, Beautycounter, and Starbucks, where she spearheaded large-scale transformation efforts in supply chain and business operations. She drives lasting, impactful change by inspiring teams and fostering a collaborative, continuous improvement mindset.